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Money Monday: How to Be a Triple Threat

| Must Know


As I’m sure you know, the more you use ShopStyle Collecive, the more you will see your earnings rise. It might seem like common sense, but it’s a little monetizing tip to keep in mind — especially this time of year when your readers are looking to you to help guide thier gift giving and gift buying!

Today on Money Monday, I want to share with you a tip our top earners adhere to. They focus on using all available tools we provide — that means incorporating text links and widgets, and linking to thier images. Try this tip in the month of December ans see how much more your earnings grow in comparison to the month prior.

Be a Triple Threat in 3 easy steps:
1. Create text links 
2. Create a widget
3. Create clickable blog images

xo,
Carlina 

 

 

 

 

 

Black Friday and Cyber Monday Deals!

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You guys have been asking for this roundup, so here it is in all its glory. These are the best deals from retailers you can find on ShopStyle Collective. 

  • Shopbop — Save up to 25% with code GOBIG15. And now through Nov. 30., spend $250+ and save 15%; spend $500+ and save 20%; and spend $1,000+ and save 25%.

  • Barneys New York — Up to 40% off select regularly priced clothing, shoes, and accessories for men, women, and children, plus gifts for the home. Going on now!

  • Neiman Marcus — up to 40% off regularly priced items in Select Better Apparel and 25% off in Kids at NeimanMarcus.com. Now through Nov. 30.

  • LUISAVIAROMA — ShopStyle Exclusive! 15% off with code SHOP15, now through Nov. 26.

  • Farfetch — For the sale happening now, enjoy up to 40% off, and for the Black Friday weekend sale (Nov. 27 through Nov. 30), take an extra 10% off all sale prices; use code BF15 for discount. 

  • Macy’s — Take 20% off with code THANKS and enjoy free shipping over $50; valid Nov. 25 through Nov. 28.

  • Bloomingdale’s — Cyber Monday sale! 25% off select regular and sale items, plus free shipping on US orders; Nov. 30 only.

  • Nordstrom — On Cyber Monday, take up to 40% off on top women’s shoe brands! Plus, enjoy free shipping and free returns; valid Nov. 29 through Dec. 1.

  • J.Crew — Take 30% off your purchase, including stuff that is never on sale! Plus, 40% off hundreds of styles and 40% off all sale styles in stores and online. Use code HOLIDAY; valid Nov. 25 through Nov. 26.

  • Anthropologie — 25% off everything with code SHOPTOIT; valid Nov. 27 through Nov. 29.

Keep an eye out for more deals on the blog. Happy gift guiding and gift giving!

xo,
Carlina

The Best Way Bloggers are Monetizing their Gift Guides!

| Must Know

Hey there!

Shopping is on the brain for most of your readers with Black Friday coming up and the temptation of all the great holiday content that is starting to float around, not to mention the plethora of gift guides cropping up. I’ve seen some great gift guides and interesting ways in which you are showcasing your top picks for this shopping season. So to help you grab a little inspiration from your fellow bloggers, I’ve rounded up some of the best gift guides I’ve seen from our Collective Community. Take a peek below.

  • Gift Guide: Gold and Glam by Mackenzie Kendall.  The colors are perfectly on trend for the holiday season and her picks are elegant yet all maintain a price point under $30. People love shopping stocking stuffers so take a cue from Mackenzie and share a lower price point guide with a cohesive color story.

  • 10 Essentials for Cold Weather by Caitlin Chapman. This gift guide is more for the home decorator in all of us, as in you will want everything in Caitlin’s post! She’s tastefully sharing her favorites in a well curated roundup with fresh imagery to pair it with, and includes great takeaways like a receipe for craberry oatmeal, and how to choose florals for your seasonal arrangements! Well done, Caitlin.

  • Holiday Gift Guide for your Dog by Tara Kucker. The most unique gift guide if I ever did see one. Pups needs gifts too, right?! Or at least thier owners think so, so monetize on that!

 
If you would like to be featured, send over your interesting take on a gift guide and email me at charris@popsugar.com for a shot at being featured.

xo,
Carlina

Pre-Black Friday Sales + Exclusive ShopStyle Discounts

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As we get nearer to Turkey Day, our appetite gets larger and the sales leading up to the big day seem to be doubling as well. Check out all the pre-Black Friday deals right here!

Alexander Wang — a ShopStyle exclusive! Get up to 40% off select styles with code AWSS, through Nov. 25. 

Barneys Warehouse — take an extra 50% off clearance, plus 40% off sitewide, through Nov. 23.

Calypso St. Barth — 30% off cold-weather accessories and boots with code COZY30, through Nov. 25.

The Dreslyn — early access to all the good deals, and 25% off sitewide with code SHOPSTYLEBF, through Nov. 22.

Kohl’s — take 20% off with code FFTIME, through Nov. 22.

Macy’s — Super Saturday sale: 20% off with code SUPER, through Nov. 21.

Neiman Marcus — up to 40% off regular prices in select better apparel, and 25% off regular prices in kids, through Nov. 30.

Old Navy — 30% off everything online, through Nov. 25.

Off Fifth — up to 70% off + major price cuts on select styles with code PRICECUT, through Nov. 24.

Poppin — shop and save 10% on best sellers with code FAVES10, through Nov. 26.

Ralph Lauren — up to 60% off select styles, through Nov. 25.

Sigma Beauty — get 30% off select items.

Target — buy one get one 50% off clothing, shoes, and accessories, through Nov. 21.

Urban Outfitters — 30% off select sweaters, 25% off select bedding, 30% off select outerwear, through Nov. 25.

Happy gift guiding!

xo,
Carlina

Big Update to ShopStyle Collective: A New and Improved Way to Create Widgets!

| Must Know

Click below to view the video on how Product Widgets work!

how to- product widget

You asked for the best and most efficient tools, so today we are giving you just that! We updated the analytics page with more information on your orders and clicks, and rolled out a revamped Widget Creation page that helps with some of the most common feedback we hear from you!

Presenting your new widget creation page! In the widget creation page, you’ll be able to:

  • Save widgets and edit them later. Any changes you make to widgets will be automatically reflected on your blog!
  • Choose which product image to display in a widget.
  • Bookmark your most-often-used widgets so you can access them easily.

How to use the new Create page.

We have updated how you can create widgets, links, and videos — in the best way possible. Here’s how to get started.

  1.   Head to the “Create” button underneath the ShopStyle Collective logo in the top left corner.
  2.  Click “Create Widget”
  3.   Add items to a widget by searching for the item and clicking “add to widget.”
  4. You can also add items to a widget from an existing list. Click “My Lists” to see all the lists you’ve created. See detailed instructions here!


4.  You can now arrange the order of items and choose which product image you want to use in your widget!
5.  Click the Edit button and arrange the items as you wish. 

6.  To choose which product image you want to use in your widget, click the item, and click Choose.  Use the left and right arrows to choose a product image, then click Save. You’ll see the new product image updated in your widget preview.

7.  You can also rename your widget by clicking the name of the widget.
8.  Click the Publish button at the top right to copy the embed widget code you just created.
9.  On the Publish page, click Save. You’ll see your saved widget in the Saved Widgets list.

Save your widgets. You can now edit or star the widgets you use often. Best of all, when you make changes to a saved widget, you won’t need to re-embed the code on your blog; it will automatically update with your edits! While you can’t delete a saved widget, you can edit any of the ones you previously created. To bookmark widgets that you often use, click the star next to the widget name. You’ll see a list of Starred widgets on the top of your Saved Widgets list.

Looking for the Link Builder tool? It’s on the new Create page under Create a Link .

Want to add an item to a list? Start on the Search page.

If you are anywhere on the ShopStyle Collective platform and want to head back to your homepage, just click on the “ShopStyle Collective” logo on the top left corner.

What do you think? Please test out the new tools and let us know! Send us your feedback and questions to help@shopstylecollective.com.

xo,
Carlina & the ShopStyle Collective team

Important Dates to Note For Your Editorial Calendar This Holiday Season!

| Must Know

The first step to planning your holiday content this season is to get the timing down on notable dates. Black Friday, Christmas, New Years Eve? Sure, those are good dates to know, but shoot for a broader list of dates to cover all your readers’ tastes, from the procrastinators to the non-traditional Christmas celebrators.

Plan and fill out your editorial calendar now to be prepared. Use the info below as a marker on when things should go live, and the topics you want to cover. 

Pro-tip: January 2 is the biggest returns day of the year; it might be fun to do a blog post on all the things you really wanted this holiday season!

Good luck!

xo,
Carlina