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Fall Fashion Retailer Roundup

| Retailer & Brand Updates

The end-of-Summer deals are around, but the pre-Fall selection is top-notch. Check out some of our fave retailers that are making it impossible not to want every piece in their collections.

  • We’ve got dark wash skinnies, buttery tan loafers, and dark floral silk blouses on the mind — and on repeat for the next few months. J.Crew is always top of mind for us when we think currently on-trend yet still classic. We’re obsessed with all its New Season, New Arrival picks! Pro tip: final sale items are an extra 50% off!
  • What’s the old saying? When you look good in your workout clothes, you work out harder? No, that’s not a saying? OK, well it should be, because it’s true. Nike gets it! The brand makes all its gear keeping in mind that the wearer wants to look good but be comfortable at the same time. Nike’s Fall ’15 collection is delicious, and we want it all. Pro tip: check out the clearance for so many great picks.
  • We absolutely can’t get enough of it when a retailer acknowledges and promotes a different brand within its website. Club Monaco does this so well! The brand is currently featuring a plethora of jean brands it loves. Think McGuire, Mother, and Citizens of Humanity. We’re absolutely obsessed with all the Fall denim offerings and sumptuous cashmere selection for Fall. Pro tip: The Summer Dress Event is superbly priced; a dress priced at $300 is now $99, so stock up!

XO,
Carlina 

Campaign Opportunity With Dermstore!

| Blogger Feature, Campaign Opportunity

Hi there! Halfway to the weekend — we’re almost there! Before we get to it, I wanted to let you know about a fun campaign opportunity you can participate in. Dermstore, your prescription for all things skin and beauty, has introduced BeautyFix, a monthly subscription box with a curated mix of skin and hair care solutions. Dermstore is looking for 10 bloggers to help promote its September box. If you’re interested in covering and reviewing next month’s box, sign up here and fill out all the requested information by Friday, Aug. 28.

Dermstore will require a blog post, as well as a few other easy deliverables, within the post in exchange for a September box filled to the brim with $100-plus in goodies.

Please note not everyone will get selected to participate as there are a limited number of boxes to send. 

XO,
Carlina 

Hello world!

| Must Know

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

New Retailers on ShopStyle Collective!

| Retailer & Brand Updates

We are always adding great new retailers that we know you are already wearing, loving, and linking back to. Here are our latest and greatest, on the US side, that we wanted to highlight for you. Check them out . . .

Charles David
Black Halo
Shabby Apple
Garage Clothing
Tommy Hilfiger
Mara Hoffman
Paul Smith
Joules
Collective Habit

If you do link your stories to some or any of these new brands on SSC, I’d love to see them. Email me at charris@popsugar.com and send me links. I’d love to check them out and might even do a roundup from the community of how you are incorporating these new retailers on your blogs.

XO,
Carlina

*Image via Shabby Apple

Trending Tuesday: Transitioning to Fall Fashion

| Must Know

ShopStyle.com sees over five million searches every week from shoppers all over the world. Every Tuesday I’ll be sharing search trends from ShopStyle so you can get a better idea of what readers are looking for and create SEO-friendly content! Trending in August: it’s all about transitioning from Summer to Fall fashion.

Some of you are already thinking ahead to the Fall season. I’ve put together some tips and keywords on how to incorporate Fall into your transitional Summer wardrobe, as well as popular products we are coveting . . . hello, OTK boots!

Blog story ideas:

Tips on how to transition Summer style to Fall fashion:

  • Wear your floaty Summer frocks with more layers, like a denim jacket and a light cotton scarf to add multiple layers and texture.
  • Rock a burgundy mani! Nothing says Fall style quite like OPI’s Lincoln Park After Dark on your digits.
  • Add tights! It can’t get any easier than adding a pair of sheer or opaque tights and a great pair of booties to your transitional outfit.
  • Store your bright red pout and trade it in for a deep burgundy lip.
  • Incorporate textures like faux fur, fringe, and brocade with your lighter fabrics to still feel comfortable but add an element of Fall.

Other ways to incorporate SEO-friendly content is by using keywords!

Keywords trending this week:

  • Off-the-shoulder dress
  • Romper
  • Jumpsuit
  • Backpack
  • Boots
  • Maxidress

Have a specific topic you want me to cover on the blog? Shoot me an email at charris@popsugar.com and let me know what you’re looking for, and I’ll include you and your blog URL in the blog post intro prior to answering the question.

xo,
Carlina 

Sale on Sale: Farfetch

| Sales to Talk About

Hello there!

For the next two days, Farfetch is having an extraspecial discount on all of its already-discounted sale merchandise. Use code x30 at checkout for an extra 30% off final sale prices! This is the biggest extra discount Farfetch has ever done, so take advantage and let your readers know, too! Use this “sale on sale” as incentive to boost your earnings, by creating widgets around these products and linking your outfit posts to items similar to the Farfetch items on sale.