Collective Voice

May is Asian American Pacific Islander Heritage Month! There are so many Asian-owned brands and products to support this month (and always!). Be sure to add these names to your content strategy – they’ll be sure to impress your followers. 

Tower 28 available at Revolve, Sephora

From their award winning Luminous Tinted Balm to full coverage foundation and lip jelly, this clean beauty brand’s commitment to great skin has it a spot in countless makeup routines.

Blueland available at The Container Store

This household cleaning brand allows its shoppers to buy once and refill forever, supporting its mission to create a cleaner planet for all. Blueland has even helped eliminate over 1 billion plastic bottles from landfills and oceans. 

Song of Style available at Revolve

Founded by Aimee Song, this fashion forward brand is next level chic and offers so many must-have staples. 

BONBONWHIMS available at Urban Outfitters, Revolve

Founded by Clare Ngai, who immigrated to the U.S. from Hong Kong, this brand’s chunky Y2K-inspired jewelry and accessories are nostalgic at its best.

Cocokind available at Ulta Beauty

This brand is so focused on delivering personalized beauty experiences that it has created a quiz customers can take to build their own skin routines. Specialities include products and kits for brightening purposes, acne, hydration, and more, complete with step-by-step guides to applying. 

JW PEI available on Amazon

Known for the Gabbi bag, JW PEI makes accessorizing both affordable and vegan-friendly.

SIN available at Lulu & Georgia

From ceramic kitchen essentials and lighting fixtures to hooks and hardware, the abstract decor from this brand sets a calming vibe for any space – including the ultra-luxe Manhattan restaurant Eleven Madison Park (they serve on her porcelain paper plates). 

Cocofloss available at Amazon, Anthropologie, Verishop, Bloomingdale’s, Free People

This dental hygiene brand takes self-care to the next level. Not only is its floss crafted with safe ingredients –  it comes in a range of fun flavors, like vanilla bean, strawberry, orange, and more (and in the cutest packaging, at that). Who knew dental hygiene could be so trendy? 

Commes de Garcons available at Nordstrom, SSENSE

This Japanese fashion label is especially loved for its must-have collab with Converse – which, by the way, always sells out.  

Our Place available at Our Place

Maker of the famous Always Pan and Perfect Pot, plus so many other dinnerware and kitchen essentials that can do it all. Did we mention their products are sustainable, too? Yup.

Hero Cosmetics available at Target, Ulta Beauty, Anthropologie

Based on the mantra,  “Revealing the Hero Within”, this brand specializes in so much more than its (beloved) acne-fighting mighty patches, including 30+ products geared towards rosacea, dark spots, and more.

Tatcha available at Sephora, Kohl’s, QVC

Founded by Vicky Tsai, a Taiwanese-American who struggled with dermatitis, Tatcha Beauty strives to create harmony between skin and the soul.. Fun fact: Its  formulas are all crafted in Tokyo with superfoods like green tea and rice. 

Yamazaki Home available at Wayfair, Bloomingdale’s, Saks Fifth Avenue

From organization to storage to kitchen essentials, every piece from this Japanese brandis designed to tidy and perfect the smallest of home spaces. 

Baggu available at Urban Outfitters, Shopbop, Nordstrom

These shopping totes make otherwise anticlimactic runs to the store more enjoyable. And from florals to checkers, smiley faces, and more, there’s a style for everyone. 

Fly by Jing available at Fly by Jing

Widely known for its savory, hot, and tingly Sichuan Chili Crisp, this Asian-owned brand’s hot sauce, seasonings, dumplings, oils, and much more will spice up any dish it meets.

Selfmade available at Selfmade

A ritual-based beauty brand with the most eye-catching packaging, Selfmade  has been featured in Vogue, Glamour, Forbes and more. 

Brightland available at Brightland

Sourced only from family-run California farms, Brightland makes authentic olive oils and vinegars (in stunning packaging!) that are never rotten, overprocessed, or fraudulent. 

MaterialKitchen available at MaterialKitchen

For co-founders Eunice and Dave, cooking for and eating with family has carried their Korean and Vietnamese traditions across oceans and into their homes. They started MaterialKitchen to provide beautiful kitchenware that embraces this sense of community.

More Asian-owned brands you don’t want to miss:

Beauty & Self Care

Fur

Glow Recipe

Sundays

Peach & Lily

LANEIGE

Thecremeshop

Sulwhasoo

Banila Co.

Shiseido

Fashion

Altuzarra

3.1 Philip Lim

Sandy Liang

Dagne Dover

Paper Project

Grey State

YanYan Knits

Home

KonMari

The Woobles

Food

Omsom

Diaspora Co.