Collective Voice

Ah, Labor Day sales. The thought of the earning potential alone is enough to wipe away all those end-of-summer scaries (or at least slightly ease the pain.) This year, make the most of it with these tried-and-true selling tips. No better way to head into the new season.

1. Analyze your data

Look at your best performing products, brands, retailers, and price points from Labor Day 2020, as well as what has been converting for you in the past 90 days. Keep an eye out for price drops on your most popular products and sales for your top brands and retailers.

2. Prep your audience

It’s never too early to start dropping cookies! Link out to your top retailers in advance for more conversions once the sales start.

3. Create engaging content 

Curate a sales guide or a shopping of your favorite finds and update the post in real time to help your audience navigate large sale sections. Remember to share this post multiple times across your different channels!

Pro tip: Use LinkIt on iOS mobile devices to quickly answer DMs or replace sold out text links. Watch our (one-minute!) tutorial here.

4. Increase your posting cadence

More posts across your channels means more opportunities to drive sales. Check your analytics page to see which channels are performing best and plan your content accordingly.

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