Collective Voice

The Nordstrom Anniversary Sale is almost here! To help you make the most of it, we’ve pulled together all the key information, from tips for maximizing earnings to content planning strategies and more. Ready?

• Review your Collective Voice insights from last year’s sale period (8/4/20-8/30/20) to inform your content strategy. 
• Check out our 2020 Nordstrom Anniversary Sale in Review Report to see what performed across ShopStyle Collective last year. 
• Take advantage of LinkIt. With our new LinkIt tool, you can create affiliate links for NSale quickly and easily. Get LinkIt for desktop, or download the Collective LinkIt app for use on your mobile device. 
• Make sure your followers can shop your posts by replacing sold-out or low-stock items. Advanced members can use the Sold-Out Notification tool to refresh widgets.
• Add Nordstrom links to your content now. Your readers will start clicking, and you’ll get credit for their purchases.
• Keep in mind the top sales-driving days from last year’s Anniversary Sale:

• Keep categories and top products in mind. Refer to Nordstrom’s Special Offers page for tiered commission rates on fashion, home, beauty and more. (Advanced Members only)
• Stay tuned for our Nordstrom Anniversary Command Center (coming soon!) The Command Center will feature top performers you can easily share in your content.

Trending Categories

• Tees
• Sweaters
• Dresses
• Jackets
• Intimates
• Shoulder Bags
• Sneakers
• Cropped Jeans
• Boots
• Jewelry

Trending Brands

• Tory Burch
• KUT from the Kloth
• Nordstrom (Brand)
• Madewell
• Steve Madden
• Caslon
• AllSaints
• Zella
• Treasure & Bond

Top Fashion Products

• Valentina Pull-On High Waist Straight Leg Jeans
• Nike Air Zoom Pegasus 38 Running Shoe
• Madewell Central Drapey Shirt
• Topshop Dream Braid Slide Sandal
• Treasure & Bond Ruched Side Sleeveless Dress

Top Beauty Products

• Chanel Poudre Universelle Natural Finish Powder
• Dyson Airwrap Complete Styler Copper Limited Edition
• Revitalash Eyelash Conditioner Duo
• Chanel Les Beiges Healthy Glow Foundation
• Benefit Precisely, My Brow Pencil

Top Home Products

• Nordstrom Bliss Plush Throw
• Stagg EKG Electric Pour Over Kettle
• Voluspa Maison St of 5 Tin Candles
• Barefoot Dreams In the Wild Throw Blanket
• At Home Round Marble & Acacia Serving Board

Ahead of the Sale

• How to Shop the Nordstrom Anniversary Sale
• A Nordstrom Anniversary Sale Guide
• #NSale Preview: What’s on My Wishlist
• What to Buy at the Nordstrom Anniversary Sale

During the Sale

• Favorite #NSale Items Under $50, $100, & $200
• Best of Beauty: NSale Edition 
• My Top #NSale Home Picks
• Nordstrom Anniversary Sale: Kids Edit

End of the Sale

• Best of What’s Left: Nordstrom Anniversary Sale
• #NSale Haul Video 
• 3 Looks from the Nordstrom Anniversary Sale 
• Try-On Session from #NSale

• When tagging your Nordstrom Anniversary Sale content on social, include #Nordstrom or #NSale
• You are encouraged to optimize your own site to drive traffic around the Anniversary Sale That said,you may not purchase keywords on search sites related to Nordstrom or any variation thereof (e.g. ‘Nordstrom Sale’ or ‘Nordstrom Anniversary Sale.’)
  • In other words, you may not use keywords related to Nordstrom in any paid media. This includes paid search, Facebook, Instagram, or other paid advertising. 
• Giveaways, sweepstakes, or contests associated with any Nordstrom branded term are not permitted.
• In-store guidelines:
  • Always be gracious and respectful to store associates
  • Stay mindful of time spent in dressing rooms
  • Do not request special access
  • Adhere to all store- and region-specific COVID-19 protocol
  • Take advantage of contactless alternates, e.g. in-store  and curbside pickup
  • Use your best judgment