Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

Search Results for: best sales of the week

Blogger Happenings & Sales this Week!

| Sales to Talk About

Hey ShopStyle Collective Community! It’s Friday (woohoo!). Last week we started a new series where we gave you a rundown on blogger happenings you NEEDED to know about– so you could create content surrounding them and inform your readers of trends influenced by these events. With the Summer season starting in just a few days, the events are in full effect. Check out this week’s lineup and a special sale just for you!

—Glastonbury, (June 24-28): The place where Kate Moss made wellies fabulous and made every woman on earth want to wear them with cutoff shorts, an sheer sparkly top, and a belt casually slung just so. This Coachella of the UK is back for three whole days! Think about all those fab off-the-shoulder tops and dresses you can blog about . . . everyone and their mom is obsessed with this trend.

–Milan (June 20-23rd) and Paris Men’s Fashion Week (June 24-28): Fresh off from London and hopping over to Milan then Paris for the week, the boys are bringing the haberdashery to town and are on the lookout for paparazzi to grab their best side. Feature these events on your blog by chatting up your favorite looks strutted so far and link to appropriate products.

—Southern Bloggers Society Conference (June 27): The belle of the blogger conference blog, quite literally. Our very own account manager, Natalie Willis, is speaking at this, so if you are around, please say hello. I already got the skinny on her outfit, and it’s going to be good! Speaking of good outfits, there will be plenty at this little fete. Keep your eyes peeled on Instagram, and maybe do a roundup of your favorite fab ladies.

–Father’s Day (June 21): It’s Dad’s day this weekend; are you ready for it? I bet your readers could use a reminder and maybe even a good old roundup of what Dad has his eye on . . . goodbye, silk tie, hello, Apple Watch.

Sales:

COACH: New styles and further reductions added to the Coach Semi-Annual Sale. Up to 50% off!
Velvet: 20% off menswear with code FATHER20; 50% off select denim styles.
Farfetch: Sale up to 40% off.
Barneys New York: Up to 60% off select items + free shipping and returns on all US orders.
Saks Fifth Avenue: Up to 60% off.
Luisa Via Roma: Up to 50% off.
Barneys Warehouse: Father’s Day Sale– extra 50% off clearance, plus extra 40% off all men’s. Free shipping on US orders.
Moda Operandi: Extra 10% off with code SSMO10.
Vince: Up to 60% off with free shipping. 
Parker: 25% off all dresses.
thecorner: Up to 60% off.
Bauble Bar: Up to 50% off and free shipping. 
Nordstrom: Up to 40% off. 
yoox.com: Extra 25% off.
Nine West: 25% off sandals and more.

xo, Carlina

Weekend Sales!

| Sales to Talk About

Nothing to wear? Never fear, the sales are here! Here are the best-of-the-best sales to take place this weekend. Blog about them, shop them, and make sure your readers know about these good deals. Remember that sale affiliate links always perform better and get more clicks than links of items not on sale!

xo Carlina
Community Manager

Sales Roundup & Content Story Tips: 6/1-6/5

| Money Monday, Sales to Talk About, Tips & Best Practices


& ALL the sales

We want you to perform your best at ShopSense, so each week you’ll get a new roundup of the best sales out there. Here’s this week’s!

  • Saks Fifth Avenue: 40% off
  • Lord & Taylor: Extra 25% off almost everything and 10% off beauty with code FRIENDS
  • Neiman Marcus: Up to 40% off 
  • Bergdorf Goodman: Up to 40% off
And here are some fun content ideas to build around these sales …

Saks Fifth Avenue: The cocktail frocks on this site are to die for and have us thinking wedding season is totally in full swing. What to wear when attending all those weddings? Right this way.

Lord & Taylor: It’s always a good season for new shoes, and this Spring, so many great styles are popping up and on sale: gladiator sandals; ankle-tie, pointy-toe flats; and not to mention slides. Blog about some of your favorites and do a link roundup to show them off!

Neiman Marcus: Curate a list of bags all women need in thier closet! Saddlebag, crossbody, clutch, satchel, tote….What’s your bag?

Bergdorf Goodman: Statement Summer coats. Let’s be honest, some cities don’t get that hot Summer like others do, so whether it’s a daytime cover-up or a light layer for an evening dinner party, like this gem, your readers want to know how to style up on chilly days.

xo, 
Carlina

May Sales: 5/25- 5/31

| Sales to Talk About

Post Memorial Day holiday slump got you down? Never fear, there is always a sale to cheer you and your readers up! Just because Memorial Day is over doesn’t mean the sales are. I’ve rounded up a list of the best of the best sales out there for this week so you can share with your readers. Check it out…

SSENSE– Up to 50% off every Monday
Saks Fifth Avenue– Up to 40% off
Barney New York– Up to 40% off + free shipping & returns
FarFetch– Up to 40% off
The Real Real– Blowout sale
Neiman Marcus– up to 40% off
Marika.com- 35% off sitewide + free shipping with code MEM2015 (through the 26th)
Zobha.com– 30% off with code MDAY2015
Dynamite– 25% off + free shipping on all order with code DYNAMITE25 (through the 26th)
Garage- 25% off denim & fashion with code GARAGE25 (through the 26th)
Rag & Bone– Up to 50% off + free shipping 
Cole Haan– 30% off all Handbags & Wallets, code MEMORIAL (through the 26th)
Diesel– Save up to 50% off
Alice & Olivia– 40% off select Spring styles
NET-A-PORTER.COM– Up to 50% off

xo Carlina
Community Manager

Best November Deals to Share with your Readers

| Sales to Talk About

Improve earnings by sharing the latest holiday sales, newest arrivals, and free shipping offers with readers. Check the blog weekly for the most up to date information and prepare readers for holiday shopping mania!

Nike – Shop latest sale on Nike.com and save up to 20% off original prices.
BaubleBar – Shop the First Ever Customer Guest Bartender Collection As Good As Gold by Megan Rusner – 100% of Net Proceeds Donated to Leukemia & Lymphoma Society
Swell – Free Shipping Over $50 (valid through 12/31)
AG Jeans – Free shipping on all orders 
CHOiES – Get 50% off 300+ styles (valid 10/30-11/16)
eBags – Holiday deals: up to 70% off (through 12/31)
eDressMe – Find your perfect holiday dress
Ice.com – Free shipping on all orders with code SFREEUS (valid through 1/31)
James Perse – Shop the Women’s Apparel Gift Guide 
John Hardy – Holidy Gift Guides plus free shipping on all orders
Kelly Wearstler – Free shipping on orders of $150 or more
Lucy – 30% off everything you love + Free shipping (11/8 – 11/10)
Max Studio – 20% off orders of $250 or more. With code HOLIDAY20.
The Limited – Shop their new collection inspired by Scandal. Created in collaboration with Kerry Washington and costume designer lyn Paolo. 
Serena and Lily – Nov: Holiday collection launches on 11/3
French Connection – Friends & Family starts Wednesday, 30% off all full price merchandise with code: FCFF30, START: Wednesday 11/12, 8am EST, END: Monday 11/17, 12:00am (Midnight)
Steven Alan – Save up to 70% at Steven Alan’s Sample Sale! (11/13-11/16)) 

Email Newsletter 101 Guide

| Must Know, Tips & Best Practices

If you’re a blogger and you’re not taking advantage of newsletters, it’s time to start! A newsletter is an email that you create and regularly share with your followers who have signed up to receive it. 

Email is worth investing in because it’s an owned channel, like your blog. You have direct control over what goes in the email, who sees the email, and when they see it, unlike your social channels which are subject to third party algorithms and other conditions.

A newsletter is another way to earn money from your content. It’s a direct line of communication to your followers and a fun way to engage with them on a personal level. It can also help grow your community by turning social media followers and blog visitors into subscribers who will regularly visit your website to read and shop your content. 

“I can’t recommend investing in an email newsletter enough! If I could go back 10 years ago to when I first started my blog, one of the first things I would say to do is start an email list.” – Erin, Living in Yellow

You will need an email marketing service to help you build and send out your newsletters. These providers will store your information, manage your subscribers, provide email templates, send the emails, and much more. 

Here are the most popular email marketing providers for bloggers. There are paid and free options: 

Decide how often you are sending your newsletter. We suggest starting off with one email per week, however you will need to determine what cadence works best for you and your audience through testing. 

It’s important to be consistent so your readers know what to expect. Too many emails can create fatigue in your subscribers, and too few emails can feel unreliable. 

You can also share one-off emails for special occasions, such as events, major sales, or announcements, in addition to your regular newsletter. 

Now for the fun part: Creating the content for your newsletter! Make sure to provide value for your subscribers and differentiate your newsletter content from what can be found on your blog. 

When planning out your newsletter, try to balance existing content with new, exclusive content. For example, include a weekly roundup of blog posts then add bonus outfits or looks not shared anywhere else. You want your readers to feel like they are getting something special and exciting in their inbox. Scroll to the bottom for content ideas and how to monetize! 

Now you need to build your email list by getting your followers to subscribe to your newsletter. Be sure to clearly provide the value of your emails, whether that be weekly roundups, guides, summaries, or bonus content. 

You can also create special or exclusive offers to incentivize readers to join your newsletter such as “My Exclusive Sephora VIB Sale Guide. Subscribe to my newsletter to shop it.”

“Nobody wants to feel like they are missing out – create a sense of FOMO around your newsletter on your social channels and blog and your email list will grow quickly!” – Erin, Living in Yellow

Growing your email list is an ongoing effort, so be sure to incorporate newsletter promotion into your content strategy. 

“Always offer something special to the reader – a real benefit of signing up. For example, I’ll announce that I will be releasing sneak peeks and limited access content of product launches to entice readers to subscribe and receive that limited-edition content. ” – Blair, Atlantic Pacific

Here are some ways to promote your newsletter on your blog and social channels:

On Your Blog

  • Add a pop up message announcing the newsletter with a sign up link
  • Add a signup box in your sidebar or menu bar 
  • Add a link to sign up at the bottom of each blog post 
  • Create a blog post announcing your newsletter and why your followers should subscribe

On Your Social

  • On a regular basis, share the benefits of joining your newsletter across your social channels
  • Add a link to sign up in your Instagram bio and continuously direct your followers to that link 
  • Add a Swipe Up link to sign up in your Instagram Stories 
  • Add a link to sign up to your Facebook page bio and create promotional posts for the newsletter 
  • Create Pinterest Pins of your newsletter with a link to sign up
  • Weekly Blog Roundup/In Case You Missed It: List all the blog posts from the week, with links to each post. 
    • “Draw attention to recent blog posts you have written that you know they may have missed, you may be surprised just how much traffic you can drive to your blog by a simple “in case you missed it” section in your newsletter!” – Erin, Living in Yellow
    • This a helpful snapshot of your content, allowing your subscribers to review everything in one place. 
    • Blog roundups will drive traffic back to your blog, where readers can shop your posts. 
  • Favorite Finds: Share links to your favorite products and finds of the week along with why you recommend them. For Advanced Members, include products from our High Commission Retailers to maximize earnings. 
  • Outfit Roundup: Share all your looks from the week. 
    • Advanced Members: Share a link to your Shop Page on your blog or link directly to each Look so your readers can shop your outfits. 
    • Standard Members: Link to each product in your outfits using ShopStyle Collective affiliate links. Use the LinkIt tool on desktop or mobile (download on iOS or Android) for quick and easy affiliate link creation. 
  • Sales, Promo Codes, and Deals: Share your favorite sales of the week, exclusive promo codes, and other exciting deals. Don’t forget to recommend a couple of your favorite items from each sale! This will help increase conversion by showing your subscribers exactly what to shop.
  • Link Roundup: Summarize important links from the week, such as ‘Links You Might Have Missed’ or ‘Most Requested Links.’ 
    • Use the LinkIt tool on desktop or mobile (download on iOS or Android) to quickly and easily create your affiliate links for your newsletter.
  • Repurpose Past Content: Your newsletter is a great opportunity to reuse past, successful content. If a past post is still getting traction, refresh it and include in your newsletter. 
  • Personal Updates: Your subscribers are your most engaged followers as they have opted to receive regular email updates from you (people are very protective of their inboxes!). Deepen your relationship and provide that personal touch by including exciting life updates.
  • Giveaways: Giveaways are a fun way to provide exclusive opportunities for your subscribers, as well attract new sign ups. 
  • Latest Instagram/Facebook/Pinterest Posts: Include your latest social posts at the bottom of the newsletter, linking out to the channel to engage your subscribers on social media.