Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

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Content Calendar 101

| Tips & Best Practices

We are continuing our “New Year, Same You” series with a deep dive into the ubiquitous content calendar. Bloggers use the term loosely and it’s thrown around here and there, but do you really understand how to utilize it? When you do use one, how do you use it and why? In today’s post, we answer all those questions and poll our community to get to the bottom of how your peers are using this nifty scheduling tool.

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May: Trends to Blog About

| Tips & Best Practices

Spring is upon us! Here are the top trending categories and retailers to blog about for May, plus content ideas for each.

Top Categories (By Clicks)

  • Bath & Body Gift Sets +77% 
  • Bakeware +673% 
  • Vases +171% 

Top Retailers

Content Ideas

  • The Perfect Mother’s Day Gifts
  • Mother’s Day: Brunch & Decor Guide
  • Celebrating Mother’s Day At Home

Top Categories (By Clicks)

  • Hair Treatments + 462%
  • Tweezers & Brow Tools +55% 
  • Hair Styling Tools +83%

Top Retailers

Content Ideas

  • Hair Masks & Treatments for Shiny Hair
  • How to Shape Your Brows
  • Beachy Summer Waves Tutorial

Top Categories (By Clicks)

  • Athletic Shorts +65% 
  • Sports Bras +34% 
  • Joggers & Pants +88%

Top Retailers

Content Ideas

  • Functional & Fashionable Workout Gear
  • Running in Style
  • Workouts You Can Do Anywhere

Top Categories (By Clicks)

  • Cookware
  • Boys & Girls Shoes
  • Two-Piece Swimwear
  • Outdoor Chairs

Top Retailers

Content Ideas

  • Sales Report: Memorial Day Edition!
  • My Top Swimwear Finds from Memorial Day Weekend
  • Best Outdoor Furniture on Sale For Memorial Day

What is Original Content and Why is it Important?

| Must Know, Tips & Best Practices

Our amazing community of influencers is built on ShopStyle Collective’s ability to partner with hundreds of retailers and provide you with the best opportunities for growing your business. 

When it comes to those partner relationships, original content plays a key role. By “original content”, we mean fresh, new material you’ve created. It’s content that doesn’t already exist or live elsewhere on the internet. 

Producing original content is a great way to position yourself as an authentic, unique creator. It can lead to sponsorships, higher commission rates, and additional opportunities on the ShopStyle Collective platform.

  1. Make sure the content doesn’t already exist. If you’re struggling to think of original ideas, think simple. Product reviews, tutorials, and personal recipes are great starting points.
  2. Showcase yourself to tell a story. Include your personal perspective, stories, anecdotes, and so on. The more relatable, the better!
  3. Avoid coupon and promotion stacking. It could result in non-commissionable orders and exclusion from our program. For the latest on which commissionable sales to promote, check out our weekly sales emails and blog posts.
  • “Sephora’s big sale is here! These are all of my must-have favorite products currently in my cart: 1. VERB Dry Shampoo 2. Olaplex No 3 Treatment 3. Summer Fridays Jet Lag Mask”
  • “These slip-on shoes make it easy for my kids to get ready on their own.”
  • “Clean-up after dinner has never been easier than with my Greenpan non-stick pans.” 
  • “These are the blue-light glasses I can’t live without while working from home.”

For best practices on creating original content and photography, visit our Learning Center here. Get tips on creating engaging original content from Gal Meets Glam and Mia Mia Mine here.