You did it! You took the plunge! You have started a blog, have built a brand, and are on your way to creating a business empire. So, what’s missing? If you’re thinking brand recognition, keep reading.
We get this a lot — how do I stand out from the crowd and score partnership opportunities with my favorite brands? Well, it’s not always easy, but there are a few simple things you can do to increase your odds.
First, put together a kickass media kit. Your media kit should include the following:
- Monthly uniques
- Monthly page views
- Social reach
- Audience demographic
- Top-performing categories and brands
- Features in notable publications
- Headshots
- Nice to have: customized for each brand!
Media kit from Emily at The Lipstick Fever.
Media Kit from Carlina at Allergic to Vanilla.
Once you have your media kit, share it! Make sure you have an easy, clear way for brands to connect with you. I’m also a big fan of being proactive. Find a contact and reach out with your media kit.
Here at ShopStyle, we want to do everything possible to help you build your business, so feel free to send us your media kit. Let us know what types of collaborations you are interested in and why brands should want to work with you!
Tune in next month for more best practices and what to do after you secure a collaboration with your favorite brand. Hint: closing the loop is key!
Hugs,
Larissa
Associate Partnerships Manager
Thank you so much for these great tips! Such a great post 🙂
xx, Carmen – http://www.carmitive.com
Glad you found it useful, Carmen!
Is there a website you recommend or tool to create a media kit? The second one you posted is so amazing & straight forward! Love it!
Glad you found this post useful! We’ll have a followup post next month and we can touch on programs to use to create this kind of kit. The second media kit was made using Keynote. 🙂
I would LOVE to forward my media kit on to you! How should I send it over?
XOXO,
Jenn @shawavenue
These are great tips that I’m definitely going to make use of! It’s important to me me to go that extra mile in an attempt to make my blog stand out (granted it is still relatively new). Thank you for the great post 🙂
-Heather
http://www.lovedadablog.com
Great tips! I look forward to your follow-up with regards to branding and collaborations. I’m fairly new to the blogging world and am looking for ways to take it to the next level!
Hi,
Love the post and the tips!
Really helpful!
Thanks
This is really useful! I’ve been meaning to put a media kit together for ages but wasn’t sure where to start…no excuses now!
Emma xxx
http://www.style-splash.com
I’d love to send you all our media kit. Could you tell me the best email to send it to? Thanks for all of the tips!
Best,
Sarah
Such a good read! I’ve really enjoyed getting familiar with shop style. The knowledge in each blog post is so on target with your readers! loving it- very helpful!
Can’t wait to move on to the second article now and hopefully send my media kit out soon;)
Where is the “blog reach” number derived from? thx great post!
Thanks for the tips, Larissa! Is Keynote an app?
Alyssa @ Feathers and Stripes