Every year we gear up and get excited for one of the best sales of the season, the Nordstrom Anniversary Sale. What makes this sale so special is that for a limited time you and your readers can shop NEW FALL ARRIVALS at a discounted price! After the sale ends, all of the fall merchandise will return to the original prices.
We typically see influencers make (on average) between 200% – 400% more in July when they include ShopStyle Affiliate links to Nordstrom sale content regularly. This means that in the coming weeks you have a HUGE opportunity to significantly impact your earnings.
Start prepping now! Here’s How:
- Know the basics:
- The Anniversary Sale starts on Friday, July 22nd and ends on Monday, August 7th, and prices go back up on the 8th
- Early Access (for Nordstrom card holders only) starts on Thursday, July 14th
- The sale will include merchandise for women, men and kids
- The sale is so popular because New Fall Arrivals are discounted for a limited time during the sale and prices increase to the regular ticket price after the sale is done
- Get an early start:
- If you have a Nordstrom credit or debit card you can get a head start and blog about your picks from the sale early. Be sure to mention to your readers they will need a Nordstrom Debit or Credit Card to shop!
- If you DON’T have a Nordstrom Debit or Credit Card you can apply for one here. You could also encourage your readers to do the same!
- Be sure to promote across your social channels using tools like Emoticode and Looks and Collections.
- Plan Ahead:
- Plan on doing posts that specifically call out the sale and why it is so great (there IS a sense of urgency as favorite items can and WILL sell out)
- Find ways to incorporate items from the sale organically in as many of your posts as possible for the duration of the sale
- Find ways to incorporate sale content in different types of posts:
- Back to School – it’s a great opportunity to save money on new fall fashion
- Do a roundup of your favorite picks by category: womens, kids, men, shoes, handbags, accessories etc.
- Create sale content based on seasonal trending topics and events: fall weddings, vacation/travel, back to school
Here are some resources to help you plan!!
xo,
Nat
How do you add to my favourites list the items for in the early access if I don’t have a credit card or debit card?
Hi Ana,
Please refresh you page and try adding the items again, you can add your lists but you can’t buy if you don’t have an early access card. Thanks!
Hi Natalie,
Does Shopstyle support Nordstorm? I am trying to create a widget for my post and no Nordstrom items are appearing in my search. Thanks, Meg.
Hi Meg, Yes we do! Please refresh and try this again, I know we had some bumps but things should be smoothed out now. Please email help@shopstylecolelctive.com if you are still having issues.
thanks!