Influencer Insight: 3 Reasons to Use Instagram Stories Now!

Yes, we’ve all seen the update and heard the drama — Instagram has now added Stories to their feed, very similar to Snapchat’s (gasp) — but what does it mean for you? And why should you as an influencer use it? Today I’m breaking down five reasons you should from a fellow influencers’s perspective! PS — I’ve been blogging over at Allergic to Vanilla for about six years, so I know a thing or two about adopting new tools to build your brand. Read on for my take on it all . . .

1.  Adoption is already present! You have already cultivated a strong following on your Instagram. They are active, engaged, and — better yet — already on IG. Now is the time to capitalize on that and give your loyal followers more of the great content you share with them in a more organic, raw form. Keep in mind that while it should feel true to you, it should be in line with your brand. If you are a fashion content creator, try to bring that eye to your Insta Stories audience.
2. More views! With Snapchat’s more recent success, it’s something you have started pushing a bit more recently, while you have been on the Instagram game for a few years now. Your views on IG stories could be 300% higher depending on your follower count. This is a great number to share with brands on your media kit. Track your metrics here.
3. Increased discoverability. With the ability to search based on tags, now is the time to get your content discovered. Your current and new followers can find and follow you based on hashtags, geotags and the Discover page, another great way to get you to the forefront and get your Insta Stories consumed, making you a more relevant asset to brands.

What do you think? How do you feel about Instagram’s new feature? I’d love to hear your take on it. Leave your IG handle and your tips on how it works for you below if you’ve started sharing so we can all follow along!

xo,

Carlina