As mobile usage grows globally, it’s crucial to make your blog mobile-friendly for many reasons that can boil down to the following:
- To help new readers and shoppers find your blog
- How? By improving your SEO ranking (“search engine optimization”) — search engines like Google rank results based upon a lot of factors in a very complex algorithm. Recently, due to the growth of mobile globally, it factors mobile friendliness into this ranking algorithm. For example, when someone searches on Google for “cute Fall outfit ideas,” improving your SEO should help boost your site’s ranking in the search engine results pages. Who doesn’t want more traffic to their site, right?
2. To help readers stay on your blog and increase your pageviews
- How? If a site is not mobile-optimized, it will load the desktop view on a mobile phone (see example). This makes it more difficult for readers to navigate through your blog and check out more of your content. Image source: https://developers.google.com/webmasters/mobile-sites/mobile-seo/responsive-design
- Image source: https://developers.google.com/webmasters/mobile-sites/mobile-seo/responsive-design
3. To help shoppers convert on your blog to help you earn more money
- How? Similar to the last point, if a reader can’t navigate your blog on a mobile device, it’s much less likely that they will make a purchase. The next section of this post will tell you a bit more about how Collective has built-in mobile-friendly tools that, when used with your mobile-friendly blog, can help improve your overall conversion rates!
Quick tip: Use Google’s Mobile-Friendly Test to see how your blog stacks up!
More resources to make your site mobile-friendly if you’re on:
WordPress | Blogger | Squarespace | Tumblr
How Collective Tools Help Make Your Blog More Mobile-Friendly
- Collective Product Widgets, which many bloggers use within daily outfit posts (see examples below), are responsive to your mobile-friendly site. As you can see in the following example, the widget will resize to fit on the mobile view of your blog so it’s easier for a reader to scroll through the items you’re sharing.
- Looks & Collections adjust to fit both desktop and mobile views of your blog as well (see following examples). Especially with the upcoming holiday shopping season, learn more about how to convert outfits you’ve curated for product widgets into Looks here. We’ve been seeing users with up to five times higher conversion rates through Looks & Collections.
- Our mobile-specific tool, Emoticode, can also help you monetize your Snapchat and Instagram followers’ engagement on social and grow your earnings. Download the Collective app to create Looks on the go and use Emoticode so your followers can shop those Looks! Learn more.
xo,
TK, Product Manager
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