It’s no secret that we love sharing stats for Looks and Collections! We’ve discussed this tool a lot recently, but this time we decided to switch it up and let our very own Collective influencers do the talking! We are excited to round up our top influencers that continue to build their Collections and increase their revenue this holiday season by creating Looks. Keep reading below to hear from Maree, Kate, Julia, Alexandra and more!
- Kate from The Fancy Pants Report says: Always include your Looks & Collections URL in the caption of your post. Including the link in your caption (ex.thefancypantsreport.com/instas
hop) reminds readers that your Looks are shoppable through your blog, encouraging them to visit that page at a later time. Create a Looks & Collections feature on the homepage of your blog. Whether that’s a tab or a gallery of your Looks, it gives the reader more places to click and shop.
- Maree from A Little Bit Etc says: My most useful strategy in using it is consistency. I use it almost daily and always let my readers know they can find the link in the bio of my Instagram profile. Leaving the link there regularly means that even people exploring my page for the first time will click on it. I also use the link when promoting the picture on FB or Twitter. And since all of my Instagrams are linked there, once people come to the page, I find they often click through multiple photos that interest them, thus increasing my earnings!
- Stylists to a T says: The Looks & Collections tool has been most helpful in putting us among amazing influencers in the industry and to gain a greater awareness through the ShopStyle community. We’ve really been able to grow alongside the best and are so honored to be a part of ShopStyle!
- Julia from Lemon Stripes says:
- 1. Shop My Instagrams: Monetizing your Instagrams can be tough, but since I’ve dedicated an entire page to my InstagramLooks (using Collections), I’ve noticed a big difference. This is the second highest viewed page on my site, and consistently lands in that spot after my home page, month after month. It might take a few months to get people to shop there, but keep reminding them in your Instagrams and blog posts.
- 2. Holiday Gift Guides: This holiday season, I created a page on my site with tabs for different gift guides. Using Collections, I have shoppable guides for men, women, holiday hostesses, homebodies, and jetsetters. Plus my own wish list, of course. The key is to constantly update it with new products as you find them. When it’s not the holidays, I’ll update them seasonally with sections like “bathing suits for all price points” or “Spring dresses.” This keeps my content fresh on that page at all times!
Are you using Looks yet? Can’t wait to see the Looks you create.