Your C.P.A. Questions Answered

What exactly is CPA?

CPA is a commission-based program for influencers in our community. Through the platform, influencers will earn a percentage of the sales they drive.

Why the change from PPC?

We know how important transparency is to our community. Evolving our program to CPA with our current tools and data provides transparency for influencers to build their brand and business.

 

How do influencers join?

You can apply to join ShopStyle Collective. CPA is designed to create an inclusive, diverse and active community. Reviewing applications helps us build an authentic influencer community that’s consistently creating original and engaging content, and represents a broad range of styles, taste and interests.

What does compensation look like on CPA?

Influencers can generate commission on any order that’s placed on a retailer’s site after someone clicks on a ShopStyle Collective link. Commissions accrue as retailers confirm that the sales are closed. This excludes any items that are returned by shoppers. The confirmation window typically takes anywhere from 60-90 days.

Compensation is based on a percent of the total checkout price, before shipping and tax, including items purchased within the retailer’s cookie window. Commission rates will vary by retailer, and you’ll be able to browse advertiser rates in your Collective account.

The great news is influencers are compensated for every item purchased after clicking a ShopStyle Collective link. For example, you may feature only one item on your blog; but, if a shopper splurges on a whole outfit after clicking through, you receive commission on everything purchased. You can view which sales are pending and closed on your ShopStyle Collective dashboard.

 

Why is CPA good for my business?

CPA should help you better understand what your readers purchase and which retailers are highest converting. You’ll be able to review purchase data to improve your conversions and earnings over time. We want to empower you to make the best decisions about what to promote, and help you increase your earning potential over time.

 

Why should I use ShopStyle Collective’s CPA program over others?

What we’re building at ShopStyle Collective creates a unique experience for our influencer community. Here’s why we think you’ll love it:

• Added Transparency: WIth CPA, you can know the value you’re driving to retailers and get rewarded for your influence. As you create links, CPA lets you select retailers that best resonate with your audience. Use your data to feature the products that drive the best sales and know the average order value of your shoppers. On your payments dashboard, you can see exactly what orders come through and what’s driving your earnings.
• Easy-to-use tools: We’re on a mission to help you transform your blog into a monetization hub. You can use our tools to easily create shoppable content across your blog and social channels. On your dashboard, you can see exactly where your traffic is coming from and what products inspire your followers.
• Powerful partnerships: We pride ourselves on our diverse brand network that spans verticals and styles. We’re here to help you amplify your content experience through unique partnerships such as our exclusive Pinterest Shop the Look Pin integration, Create the Dots speaker series, and more.

 

Questions about CPA? Take a look at our FAQs for even more details about how the new program works.

Ready to get started on CPA? Go ahead and start your application here.

 

Image via @simplycyn

 

xo

Emily