Your Official Black Friday Checklist

Here are some tips to help you capitalize on this major shopping period:

Start prepping your audience now. Consistently linking to retailers ahead of the sales allows you to drop more cookies for conversions once the sales start.
Increase your posting cadence. More posts on your blog and social channels equal more opportunities to drive sales during this high-converting period.
Create a content calendar. This will help you manage and maintain the flow of content across your channels.
Add a variety of shoppable content to your blog. Use both links and product widgets throughout all your posts. Update your Looks page with new Looks to inspire your audience.
Analyze your data. Look at what products, brands and price points your audience responded to the most during Black Friday last year.
Create a sale guide. Help your audience navigate large sale sections by curating them. This allows you to talk about the same sale multiple times.
Browse new-to-sale products. Visit your dashboard and filter by “New Today” or “New This Week” under “Sales & Deals.”
Promote sales from high-commission retailers. Find commission rates on the Stores Page or check our weekly high-commission retailer spotlight post.
Share the sales with your audience. Check the “Sales to Talk About” section on your Collective homepage for the most updated list of sales.
Replace sold-out items. Use the ShopStyle Collective “Sold-Out Notification” feature to make sure you’re always linking to products that are in stock.
Promote Favorites. Remind followers to “Favorite” items in your widgets so they don’t miss out on future price drops.

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Your Official Black Friday Checklist

Here are some tips to help you capitalize on this major shopping period:

Start prepping your audience now. Consistently linking to retailers ahead of the sales allows you to drop more cookies for conversions once the sales start.

Increase your posting cadence. More posts on your blog and social channels equal more opportunities to drive sales during this high-converting period.

Create a content calendar. This will help you manage and maintain the flow of content across your channels.

Add a variety of shoppable content to your blog. Use both links and product widgets throughout all your posts. Update your Looks page with new Looks to inspire your audience.

Analyze your data. Look at what products, brands and price points your audience responded to the most during Black Friday last year.

Create a sale guide. Help your audience navigate large sale sections by curating them. This allows you to talk about the same sale multiple times.

Browse new-to-sale products. Visit your dashboard and filter by “New Today” or “New This Week” under “Sales & Deals.”

Promote sales from high-commission retailers. Find commission rates on the Stores Page or check our weekly high-commission retailer spotlight post.

Share the sales with your audience. Check the “Sales to Talk About” section on your Collective homepage for the most updated list of sales.

Replace sold-out items. Use the ShopStyle Collective “Sold-Out Notification” feature to make sure you’re always linking to products that are in stock.

Promote Favorites. Remind followers to “Favorite” items in your widgets so they don’t miss out on future price drops.

Black Friday Sales on Our Radar:

Nordstrom – Up to 60% through Cyber Monday. Valid 11/21-11/26.

Neiman Marcus – $50 off $200 MDC (w/ reg-price purchase). Valid 11/22-11/24

Macy’s – 20% Off Black Friday Sale with code BLKFRI & Free Shipping at $49. Valid 11/21-11/24.

Saks Off Fifth – 50% off Black Friday Sale. Valid 11/20-11/21.

Urban Outfitters – BOGO site wide. Valid 11/21-11/23.

High Commission Retailers to Note

Colleen Rothschild Beauty up to 20%

Lord & Taylor up to 20%

Wayfair up to 10%

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About Collective Voice

Here are some tips to help you capitalize on this major shopping period:

Start prepping your audience now. Consistently linking to retailers ahead of the sales allows you to drop more cookies for conversions once the sales start.

Increase your posting cadence. More posts on your blog and social channels equal more opportunities to drive sales during this high-converting period.

Create a content calendar. This will help you manage and maintain the flow of content across your channels.

Add a variety of shoppable content to your blog. Use both links and product widgets throughout all your posts. Update your Looks page with new Looks to inspire your audience.

Analyze your data. Look at what products, brands and price points your audience responded to the most during Black Friday last year.

Create a sale guide. Help your audience navigate large sale sections by curating them. This allows you to talk about the same sale multiple times.

Browse new-to-sale products. Visit your dashboard and filter by “New Today” or “New This Week” under “Sales & Deals.”

Promote sales from high-commission retailers. Find commission rates on the Stores Page or check our weekly high-commission retailer spotlight post.

Share the sales with your audience. Check the “Sales to Talk About” section on your Collective homepage for the most updated list of sales.

Replace sold-out items. Use the ShopStyle Collective “Sold-Out Notification” feature to make sure you’re always linking to products that are in stock.

Promote Favorites. Remind followers to “Favorite” items in your widgets so they don’t miss out on future price drops.

Black Friday Sales on Our Radar:

Nordstrom – Up to 60% through Cyber Monday. Valid 11/21-11/26.

Neiman Marcus – $50 off $200 MDC (w/ reg-price purchase). Valid 11/22-11/24

Macy’s – 20% Off Black Friday Sale with code BLKFRI & Free Shipping at $49. Valid 11/21-11/24.

Saks Off Fifth – 50% off Black Friday Sale. Valid 11/20-11/21.

Urban Outfitters – BOGO site wide. Valid 11/21-11/23.

High Commission Retailers to Note

Colleen Rothschild Beauty up to 20%

Lord & Taylor up to 20%

Wayfair up to 10%

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About Collective Voice