Here are some tips to help you capitalize on this major shopping period:
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Start prepping your audience now. Consistently linking to retailers ahead of the sales allows you to drop more cookies for conversions once the sales start.
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Increase your posting cadence. More posts on your blog and social channels equal more opportunities to drive sales during this high-converting period.
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Create a content calendar. This will help you manage and maintain the flow of content across your channels.
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Add a variety of shoppable content to your blog. Use both links and product widgets throughout all your posts. Update your Looks page with new Looks to inspire your audience.
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Analyze your data. Look at what products, brands and price points your audience responded to the most during Black Friday last year.
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Create a sale guide. Help your audience navigate large sale sections by curating them. This allows you to talk about the same sale multiple times.
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Browse new-to-sale products. Visit your dashboard and filter by “New Today” or “New This Week” under “Sales & Deals.”
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Promote sales from high-commission retailers. Find commission rates on the Stores Page or check our weekly high-commission retailer spotlight post.
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Share the sales with your audience. Check the “Sales to Talk About” section on your Collective homepage for the most updated list of sales.
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Replace sold-out items. Use the ShopStyle Collective “Sold-Out Notification” feature to make sure you’re always linking to products that are in stock.
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Promote Favorites. Remind followers to “Favorite” items in your widgets so they don’t miss out on future price drops.
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Black Friday Sales on Our Radar:
Nordstrom – Up to 60% through Cyber Monday. Valid 11/21-11/26.
Neiman Marcus – $50 off $200 MDC (w/ reg-price purchase). Valid 11/22-11/24
Macy’s – 20% Off Black Friday Sale with code BLKFRI & Free Shipping at $49. Valid 11/21-11/24.
Saks Off Fifth – 50% off Black Friday Sale. Valid 11/20-11/21.
Urban Outfitters – BOGO site wide. Valid 11/21-11/23.
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High Commission Retailers to Note
Colleen Rothschild Beauty up to 20%
Lord & Taylor up to 20%
Wayfair up to 10%
Image via @MargoAndMe
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