The purpose of developing a strong content strategy is to create meaningful, shoppable content that engages your target audience. Follow these best practices for building a creative, revenue-generating content strategy:
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Create content tailored to your top converting tools and channels driving the highest quality traffic.
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Use Instagram to cross promote your ShopStyle Looks via Swipe Up or link in bio.
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Want to expand your reach? We have you covered with an auto-created ShopStyle Shop (hosted on shopstyle.com)! Set up your profile here.
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Utilize video across your channels as a fresh way to deliver content.
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Learn about monetizing YouTube with our new tool, Video Looks here!
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Engage with your audience by introducing product reviews, Q&A’s, and polls to support your content.
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Look out for ShopStyle Collective Looks Challenges and Bonus Events and incorporate editorial themes and promoted retailers into your content.
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Take part in our March looks challenge before the month is over! Learn more here.
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Pro Tip: Stay up to date on current trends and must-have pieces curated by fellow influencers and style editors at ShopStyle.com! Use the below editorial calendar as a guide to get your content planning started.
Image via @Stephaniesaqui
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