Introducing: What’s Trending! A weekly insights report on what kind of content is trending across the ShopStyle Collective network as a whole.
Why is this helpful?
When you look at trending products, categories, brands, and retailers, along with AOV and conversion rates, you have the opportunity to create a smarter content strategy that will deliver on your goals. Developing a strong strategy is important when creating meaningful, shoppable content that engages your target audience.
Check out what was trending week of 6/2:
Top Products
J.Crew 3″ Chambray Drawstring Short |
4.17% CVR |
$30 AOV |
Sperry Songfish Linen Boat Shoe |
4.47% CVR |
$30 AOV |
J.Crew Scalloped Cami Top |
4.52% CVR |
$38 AOV |
Gap Mid Rise 5″ Denim Shorts |
2.78% CVR |
$63 AOV |
LOFT Leopard Print Ruffle Tie Neck Top |
8.41% CVR |
$24 AOV |
Gibson x Hi Sugarplum! Menorca Essential Paperbag Shorts |
2.63% CVR |
$176 AOV |
Gibson x Hi Sugarplum! Malta Square Neck Ruffle Sleeve Cotton Blend Tee |
2.87% CVR |
$162 AOV |
H&M – Ribbed Dress – Black |
3.50% CVR |
$65 AOV |
Gibson x Hi Sugarplum! Mykonos Racerback Romper |
1.72% CVR |
$167 |
Baby/Toddler Shoe Nike Lil’ Swoosh |
2.35% CVR |
$44 |
Top Brands
J.Crew |
2.28% CVR |
$55 AOV |
LOFT |
1.62% CVR |
$65 AOV |
Madewell |
0.63% CVR |
$116 AOV |
H&M |
0.88% CVR |
$53 AOV |
Caslon |
1.63% CVR |
$107 AOV |
Old Navy |
0.89% CVR |
$50 AOV |
Gap |
1.98% CVR |
$71 AOV |
Sperry |
2.26% CVR |
$31 AOV |
Everlane |
1.31% CVR |
$173 AOV |
Gibson |
1.05% CVR |
$124 AOV |
Top Retailers
Amazon US |
3.78% CVR |
$25 AOV |
Nordstrom |
0.83% CVR |
$143 AOV |
Kohls |
3.14% CVR |
$46 AOV |
Etsy US |
2.86% CVR |
$38 AOV |
Target |
1.34% CVR |
$52 AOV |
Pottery Barn Kids |
2.84% CVR |
$41 AOV |
H&M |
1% CVR |
$51 AOV |
Jane.com |
2.79% CVR |
$27 AOV |
J. Crew Factory |
2.23% CVR |
$33 AOV |
Old Navy |
2.86% CVR |
$51 AOV |
Top Categories
Tees |
0.83% CVR |
$91 AOV |
Day Dresses |
0.88% CVR |
$129 AOV |
Shorts |
.85% CVR |
$94 AOV |
Sandals |
0.93% CVR |
$163 AOV |
Cropped Pants |
0.66% CVR |
$104 AOV |
Jeans |
0.82% CVR |
$98 AOV |
Jewelry |
0.85% CVR |
$94 AOV |
Swim |
0.56% CVR |
$120 AOV |
Athletic |
0.79% CVR |
$121 AOV |
Intimates |
0.90% CVR |
$62 AOV |
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