With the rise of social media and a slew of new and creative ways to market yourself and your brand, now is the time to hop on the social bandwagon and build your empire. But we don’t all blog full-time and may not have the resources to help, so it’s important to focus on a few things to really make an impression. Time to focus on high-level things like why you should or shouldn’t create a newsletter and the motivation behind doing so.

…