As mobile usage grows globally, it’s crucial to make your blog mobile-friendly for many reasons that can boil down to the following:
- To help new readers and shoppers find your blog
- How? By improving your SEO ranking (“search engine optimization”) — search engines like Google rank results based upon a lot of factors in a very complex algorithm. Recently, due to the growth of mobile globally, it factors mobile friendliness into this ranking algorithm. For example, when someone searches on Google for “cute Fall outfit ideas,” improving your SEO should help boost your site’s ranking in the search engine results pages. Who doesn’t want more traffic to their site, right?
2. To help readers stay on your blog and increase your pageviews
- How? If a site is not mobile-optimized, it will load the desktop view on a mobile phone (see example). This makes it more difficult for readers to navigate through your blog and check out more of your content. Image source: https://developers.google.com/webmasters/mobile-sites/mobile-seo/responsive-design
- Image source: https://developers.google.com/webmasters/mobile-sites/mobile-seo/responsive-design
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