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Best Blogger Gift Guides!

| Tips & Best Practices

A few weeks ago I asked you all to send me your awesome gift guides. I got a ton of responses, and below I’m sharing the most interesting ones you should check out and tips you should use from them to best monetize your blog this holiday season!

  • Kara from Whimsy Soul — her gift guide focuses on a price point of under $75! Tip to borrow: use a price point and stick to it: people always have a budget and love that you’ve done the legwork for them.
  • Martha Jane from Martha Jane — her gift guide is all about you! It’s focused on what the blogger wants. Tip to borrow: create a roundup of items you’d want for yourself, since your readers love your style and are shopping it already!
  • Taylor from Perpetually Hungry made her gift guide focused on the host with the most. Tip to borrow: create a collage like Taylor did to really showcase your items.
  • Caroline from LCB style focused on a $100 price point. Tip to borrow: add editorial notes under your fave items to call out notes your readers wouldn’t already know.
  • Amanda from Fashionably Clearance talks all about the dudes. Tip to borrow: don’t forget about the men in your life; they are hard to shop for, so make a roundup to help your readers out!
  • Leanne from Classy yet Trendy did a gift guide “for her.” Tip to borrow: utilize both text links and image widgets to add more places for your readers to click on and make more $$!
  • Becky from the Becky Diaries did a gift guide for the traveler. Tip to borrow: add different sections — in Becky’s case, it was types of travel gear — and create a widget for each section to better monetize.
  • Gabrielle from Gabrielle Gz did a stocking stuff gift guide it it’s all under 10 euros! Tip to borrow: cater to your international clientele if you have a presence in another country and and focus on low-price roundups in that area.
  • Melissa from Melissa Takes Fashion does a roundup for the littles. Tip to borrow: baby and toddler clothing are the cutest, create a collage like Melissa and watch your clicks grow.
  • Isabella from Yes It’s Prep takes the legwork out of thinking too hard and does an all-inclusive gift guide. Tip to borrow: create several gift guides in one, ie. for her, for him, for the little ones, etc!
  • Katerina from Delirium Style pulls off the Greatest Gift Guide. Tip to borrow: come up with a clever name like Katerina’s for your post and you’ll be sure to get SEO attention and more readers to the post.

And here are a few other cute gift guides to check out for inspiration . . .

For those who have created an interesting gift guide with a cool tip you think other SSC community members could use please email charris@popsugar.com. Send over the link to your guide as well as the tip you want to share for a chance to be featured on this blog!

xo,
Carlina

Sales to Blog About this Week!

| Must Know

Check out all the great retailers on the nice list and their epic sales below!

  • Macy’s — Friend’s and Family, 25% off and frees shipping with code FRIEND, through Dec. 10.
  • Lord & Taylor — Friend’s and Family, extra 25% off all regular and sale items; 30% off clearance, and 10% off beauty with code FRIENDS, through Dec. 17.
  • OFF 5th — Friend’s and Family. Up to 70% off and free shipping with code FREE4YOU, through Dec. 15.
  • Barneys Warehouse — 8 days of gifting, stop by the website everyday for a new gifting offer each day up to 50% off select items. Shop the sale and get free shipping on U.S. orders, through Dec. 16.
  • Yoox — Extra 25% off everything with code YOOXMAS, through Dec. 20.
  • Anthropologie — Enjoy 30% off sale and new markdowns with code XTRA30, through Dec. 14.
  • Aeropostale — Get 25% off your entire purchase plus free shipping over $50 with code GIFT25, through Dec. 15. 
  • BaubleBar – Take up to 30% off sitewide; use code B9XYZDEC30 to reveal your surprise offer, through Dec. 9.

xo,
Carlina 

Bloggers Give Back For Dress for Success Is Now Live!

| Must Know

As the holidays are rapidly approaching and gift giving is in full swing, giving back in a blogger-approved fashion is very in vogue. Over 70 bloggers have signed up for the ShopStyle x Dress for Success campaign to donate 10 percent of all sales completed from Dec. 8 and 9. ShopStyle will match everything, $1 for $1. Bloggers are sharing stories of people who have empowered them and style tips to feel confident, including documenting their “power outfit” — the one that nails that confident feeling every time! Head here to see all the ladies participating and read the inspiring stories behind these confident women. Consumers are encouraged to shop for their power outfits, as 10 percent of all sales will be donated to Dress For Success, and ShopStyle will match all proceeds 100 percent. So do some good this season and give back to a great cause.

Huge thanks to all the amazing ladies who signed up to donate and spread the word regarding this worthy cause. We love you all for partiipating and can’t wait to see the impact you all will make! Your goodwill is already being appreciated and shared over on Who What Wear and POPSUGAR Fashion. Well done, ladies!

xo,
Carlina 

H&M now a Supported Retailer on ShopStyle Collective!

| Must Know


We have major news! Huge. H&M is now a supported retailer on ShopStyle Collective, on the US side. Told you it was major. 😉 Feel free to link to all your favorite H&M products now on your blog and your social networks.

Bonus — right now through Dec. 22 get free shipping on your purchase of $50 or more with code 3247

xo,
Carlina & the Collective team

ShopStyle Bloggers Give Back with Dress for Success

| Must Know

The holidays are about giving to friends and family but also giving to those in need. Every day we’re inspired by how bloggers have navigated this new industry to turn creativity into success. This holiday season, we’d love your help in highlighting young female entrepreneurs and giving back to the community of women who have helped one another succeed. We’ve partnered with Dress for Success, an international not-for-profit organization that empowers women to achieve economic independence. Dress for Success provides a network of support, professional attire, and the development tools to help women thrive in work and in life. 

On Dec. 8, we’d love to hear your story of what you wear to feel confident and learn about the people who have helped empower you. Sign up to donate 10% of sales from your blog to Dress for Sucess on Dec. 8 and Dec. 9, and ShopStyle will match your contribution $1 for $1. 
Here’s how it works: 

1. Sign up here to participate! 

2. On Dec. 8, publish a blog post and share a story featuring photos of you in your “power outfit”; in your blog post, tell your readers about what you wear to feel confident and share a story about the people who have helped empower you. 

3. Let your readers know that you’ll be contributing 10% of sales from your blog on Dec. 8-9 to Dress for Success, and ShopStyle will match 100% of your contribution!

4. Required links: 
– Contribution legal guidelines (http://blog.shopstylecollective.com/ShopStyle-Collective-Bloggers-Give-Back-Dress-Success-Disclaimer-39275614)
– The ShopStyle Bloggers Give Back page (http://www.shopstyle.com/blog/ShopStyle-Dress-Success-39257608)
– Dress for Success: www.dressforsuccess.org

5. Tag your post with #BloggersGive and mention @shopstyle @dressforsuccess. 

Every participating blogger will be featured on a ShopStyle landing page and ShopStyle’s social channels! 

xo,
Carlina and the ShopStyle Collective team

ShopStyle Collective Bloggers Give Back with Dress for Success® Disclaimer

| Must Know

ShopStyle Collective Bloggers Give Back with Dress for Success®

From December 8, 2015 through December 9, 2015, POPSUGAR Inc., owner of the ShopStyle

business (“ShopStyle”) and its participating ShopStyle Collective bloggers are partnering

with Dress for Success through the ShopStyle Collective Bloggers Give Back with Dress for

Success campaign (the “Campaign”). During the Campaign, ShopStyle’s participating

ShopStyle Collective bloggers will donate 10% of all Sales originating from their websites

and social media accounts that are directed through www.shopstyle.com and concluded

with an online retailer. “Sales” means the net dollar value of all retail sales, as reported by

the retailer to ShopStyle, excluding discounts, taxes, shipping fees, and returns. Bloggers

may limit their individual donation amounts as disclosed by them. Donations will be

calculated against valid U.S. Sales only. Not valid for Sales made by residents of

Alabama, Hawaii, Illinois, Massachusetts, Mississippi, and South Carolina. Qualifying

purchases are not tax deductible to the consumer. ShopStyle will match participating

blogger donations $1 for $1, up to an aggregate donation of $15,000. The aggregate

donation value from all participants, including ShopStyle, will not be less than $10,000. All

donations will support Dress for Success and its mission to promote the economic

independence of disadvantaged women by providing professional attire, a network of

support and the career development tools to help women thrive in work and in life.